0-100k: Instagram Growth Course
up to date 2023 growth tactics
Simple & Effective Blueprint That Leverages AI So That You're Easily Able To...
Writing Killer Hooks In Seonds
It's all about the hook. For both your caption and your content. Whether it's a Reel, carousel, story or post you need to engage your users the instant they see you. Hook them in, keep them engaged. It's the name of the game.
Creating Content In 15 Minutes or Less
Content creation shouldn't take hours upon hours to get consistent daily. I spend 15 minutes per day creating my content. I will show you how to do that. You can also batch content really fast using these methods.
Leveraging Automation For Engagement Correctly
There's tacky engagement automation like a thumbs up to every comment going, or there's strategic automation that grows your account. We're going to look at the DM and comment strategy to really leverage engagement for growth.
Creating Viral Reels
Viral isn't always a given, but if you're getting more views than you have followers consistently, you're on the path to growth. That's what we want, consistently growing views and continuously increase the liklihood of a video blowing up. I've had 2x videos with 1million+ views inthe last 30 days.
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"Always love working with Jen and co. I’ve reached out several times to speak at virtual events and training programs I host for my company. I keep going back because of her depth of knowledge - but not just from a knowledge standpoint, but she’s actually done (and doing) the work. So Jen knows how to relate to other where most presenters can’t. When it comes to marketing and AI, there’s no one I look forward to hearing from more than Jen. She’s one of the few voices I really respect in the industry."
Alex Medick
CMO - Inside.com⭐️⭐️⭐️⭐️⭐️
"I’ve been consistently impressed with Jen’s work at Velocity Growth, both as a co-founder and as a content leader. Jen’s sessions on paid acquisition and leveraging AI for paid advertising have scored very highly with our founders, who love her tactical advice, insights, tools, and takeaways. Jen manages to effectively communicate and share her depth of knowledge with engaging delivery and post-event support. Highly recommend."
Jacqui Deegan
Managing Director - LAUNCH.co⭐️⭐️⭐️⭐️⭐️
“Jen is the absolute real deal when it comes to digital marketing. Her knowledge of digital is a rare find. Particularly in a crowd of so called experts. Her down to earth, team player attitude is also so refreshing that I forget she doesn’t work in the company. Jen’s insight into data and the world of digital is just simply a higher calibre to the rest. I don’t recommend people often but I recommend Jen.”
Kate Hyde
CEO - Glencove Group (Winner on Dragon's Den Ireland)The Results
Before & After Leveraging This Playbook For Growth
2011- May 2023
1,257
May - August 2023
35,000+
September - October 2023
65k+
November - December 2023
100k+
On May 29th, I decided to go on a 100 day content challenge to see if I could grow my Instagram account from 1,257 followers to 10k.
I wanted to do it the right way, by creating engaging content that really drove an engaged audience.
100 Days later, on September 6th, I have 35k+ followers with a 10.87% engagement rate. And now as of December 2023 I have over 100k
I made plenty of mistakes, but had some great wins and now I’ve put together the complete guide for Instagram growth so that you don’t need to make the mistakes I did and can skip on over to growth.
why do you need this?
Your Message Needs To Be Heard. Don't Get Stuck For Weeks, Months & Even Years Creating Content That Never...
Gets More Than A Few Hundred Views
Putting effort into content that only gets a few hundred views can be really discouraging and painful as a creator. Usually it's not the information, but the delivery and format. I'll teach you exactly how to get that right.
Attracts An Audience That Actually Buys From You
Too often followers are considered a vanity metric, but actually they are a hugely valuable way to grow your business. You need quality followers that actively engage with you to grow.
Stops You Trying To "Hack" The Algorithm
Using hacks like "the best hashtags" or "the best time to post" are all outdated and will do nothing for your growth. We've tested this repeatedly. You don't need to trick Instagram, you need to make great content.
Stops The Burnout Of Creating & Getting Nowhere
The biggest factor with creator burnout is the wall of no growth or development. When you're trying and trying and getting nowhere it can be really hard. We're going to focus on results that empower you to stay motivated.
The Truth Behind Instagram Growth
What You've Been Told Is Outdated. Common strategies are no longer the way forward such as:
✋ Stop Posting At The "Perfect Time"
Picking the right time to post is ridiculously outdated. Think about timezones? How would that even work as a strategy. Great content performs - anytime you post it.
#️⃣ Do Hashtags Even Matter Anymore?
Focus less on your hashtags and focus on your captions. We're going to look at how Instagram SEO works. It's a big shift from the world of hashtags that we were all once used to.
You need
The Blueprint To Grow Today On Instagram In 2023.
Learn The Strategies That Work
I started my growth journey on May 29th 2023. My biggest bulk of growth was in August 2023, just last month. So You're getting the latest and most up to date strategies that have worked for me and that you can replicate for your business.
Attracts An Audience That Actually Buys From You
The demand for a consultation with me grew so high at Velocity Growth in August that we had to remove me temporarily from the website booking page. We're shipping more proposals for work than we ever have before.
What You Get
The 12 Week Course Breakdown
In week one we are going to work on going back to some of the basics, just to make sure you haven’t missed anything. Let’s look at your follower:following ratio, who you are following, who is currently following you. Are you starting from scratch and what does that mean for you. We will look at your bio and how it is written, your link in the bio and your profile picure. The second half of the session will focus on the initial research you need to do to be set up for success. This session is all about laying the foundation for growth.
In week 2 we’re going to look at the research and how you can leverage it for growth in a really effective way. What we want to stop is the behaviour of scrolling for 80% of your time on Instagram and creating 20% of the time. For all the time that you put into Instagram, it should be 20% scrolling and 80% creating. We’re going to be learning how to do that effectively. This will enable you to find content relevant to your niche and to be constantly “riffing” on it to leverage growth.
Saving time is important. By leveraging AI I’m now able to spend 15minutes or less a day on creating an Instagram Reel every dau and it’s thanks to the power of AI. We will be going through tools for scripting, editing, thumbnails, auditing and analytics. Everything you need for online growth. We will both discuss the paid and free options during this session.
Getting your hook right is arguably the most important factor in having a Reel that’s going to crush it. We’re going to go through different hooks and the types of performance that they have. At the end of this session, your goal is to see a massive improvement in your scripting and the performance of your Reels.
Audio can play a significant role in the performance of a Reel – specifically for viewing retention. We will look at easy and free ways to leverage sound effects. The other important thing to factor in is the power of trending audio. We will look at key tactics to leverage trending audio for growth also.
Did you know that you don’t have to have your face to camera to grow? Did you know that you can share your knowledge without having to sitdown and record a spiel? My preference is to get in front of camera, but I have spent a lot of time practicing that. There are lots of ways to leverage growth through reels and different formats of reels, we will go through all of the different options that are available for you to grow your account..
The early stages of Instagram growth really relies on Reels right now, but carousels and posts still perform well for many accounts. We will be digging to leveraging them, how to format them, making them engaging and leveraging growth and engagement from carousels and posts.
Instagram SEO is probably a phrase you have heard being thrown about a lot lately. You also may have heard some people claimging hashtags are dead and others still swearing by them. We will look into the algorithm, how it works and what’s the actual best thing to do in this scenatio to support your profile growth. Writing captions is hugely important and a big piece of the puzzle behind growth.
Keeping your audience engaged via stories is important. But what types of stories perform well? What are the little stricks that keep people engaged, coming back for more and not dropping like flies from story to story? We will look at the engagement tactics behind creating a strong Instagram story strategy. There’s both face to camera and no face to camera options available.
The ability to collaborate with other accounts is something that is way too often underutilised by folks growing their account. We’re going to go through the tactics of finding people in your niche that have slightly larger audiences than yours, how to DM for a collaboration, what to say etc. We’re going to look at collaborations 2 or more creators also. Leveraging other peoples audience while providing value to them is a great growth tactics.
Some automations are really tacky. We don’t want to automate everything, but there are some key things that can be automated that really leverage growth. I tested this on one of my reels that ended up getting 3.4million views and over 5000 messages in my inbox from it. It was all automated and I will show you how to do the same thing.
At this point you shoudl really be in the swing of a daily post and it’s time to layer in daily engagement. reflect back on the research and see who you can start engaging with. It’s important to feel like you’re engaging as a peer with something of value rather than comments that are meaningless. We will go through an engagement strategy that will support your growth.
Added Extras
The Bonus Content
Templates
Every step of the way you'll get template guides and worksheets that will help you grow and dig deeper into your learning.
Toolkit Tutorials
New tools can be difficult to master. For every tool we mention there will be an accompanying micro tutorial on how to use that tool so that you're never missing out.
Frequently Asked questions
Common Questions About Instagram Growth Like "How Quickly Will I See Results"
If you’re here it’s because you know lots of things you have been trying haven’t worked. This strategy worked for me to grow from 0-35k in 100 days. However, I committed to those 100 days. If you don’t commit it will impact the speed of your growth. In addition, you may need additional support in terms of learning to present and deliver information well. These things all impact growt speed and pace. But starting today and committing to a process of continuous improvement will put you on the path to growth. This is hard work and you’ll need to factor that in.
I would set aside an hour for each week. Not all of the tutorials are 1 hour long, but you will need the hour to complete the actual work you need to put in to grow too.
All of the content will be made available on demand at the end of the 12 weeks. However each week will be made available on the dates outlined in the course outline above.
No, we make sure to provide supporting recordings and 1:1 support to make sure the information is clear and implementable by anybody.
On May 29th, I decided to go on a 100 day content challenge to see if I could grow my Instagram account from 1,257 followers to 10k. I wanted to do it the right way, by creating engaging content that really drove an engaged audience. I have really dedicated myself to doing this work to share the strategies that work directly with you. This is the I’m an open book reveal all for my growth tactics.
My guess is that your here because other things haven’t worked. This did work for mea dn I hope it works for you too. You will learn everything you need to know about Instagram, how you implement it will determine how you grow.
12 Weeks of conssitency should set you up on the path to success. Look at it as a process of behaviour change and dedication to growth. 100 days is what I committed to. 12 weeks is slightly shorter than that, but I’d recommend you think about challenging yourself to 100 days too.